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SIP THE SCIENCE
We’re rebelling against an industry that’s told you sweat is one size fits all. We are providing a solution to this problem.
OUR SOLUTION
The three-product hydration system, because no day is the same.
Rhubarb
Heat Endurance
Feel it instantly. Cools you as you drink. Made for the heat.
AED 165.00 30 SACHETS
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Rhubarb
Daily Ritual
Low sodium, high magnesium for the slower days.
AED 165.00 30 SACHETS
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Cherry
Heavy Sweat-Loss
High sodium, for the sweatier sessions.
AED 165.00 30 SACHETS
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VENTURI AIR ELECTROLYTES
Venturi Air delivers a cooling sensation that you feel immediately, aiding performance in the heat.
SYSTEM USERS
THE RANGE
Rhubarb
MENTHOL COOLING · NO MENTHOL TASTE
Instant cooling that helps you go longer in the heat.
WHEN TO USE
Rhubarb
MAGNESIUM · THE MINERAL HIGH PERFORMERS RUN SHORT ON
Active people lose more magnesium.
WHEN TO USE
Cherry
500 MG SODIUM
Built for the sweatier sessions.
Dosed to be easy on your stomach, without overdoing the salt.
WHEN TO USE
SUPPORTING SYSTEM 001™
Creatine (Unflavored)
Pure creatine monohydrate, honestly priced.
AED 109.00 30 SACHETS
THE VENTURI INTERVENTION
SYSTEM 001™
Trialled by 200+ people. Not one stomach upset.
Three formulas built for different days
120 mg in three forms, no citrate or oxide
Choose high or low to match your activity
Zero sugar, non-GMO, natural flavours
Supports normal muscle and nerve function
Contributes to reduced tiredness and fatigue
A formula built to help you train in the heat
Over 200 people, not one stomach upset
THE COMPLETE VENTURI SYSTEM
Launch price ends Mon 2 Nov, 07:00
AED 399AED 60434% off
DIAGNOSING THE INDUSTRY PROBLEM
Many hydration formulas rely on low-cost magnesium to protect margins.
For example: a kilogram of Magnesium Citrate costs $3.50 a kilo.
A kilo of Magnesium L-Threonate costs $29.80
Magnesium Citrate, Oxide and Hydroxide are all commonly used in electrolytes.
But did you know they are actually a laxative? Pick up your electrolytes now and read the label.
Public health data suggests 75% of people do not meet the recommended magnesium intake. Most hydration products under-dose it or use poorly absorbed forms.
One sachet of Venturi delivers the magnesium equivalent of a bag of spinach, in absorbable forms.
On the flip side, data suggests you already consume too much Salt.
We aim to help try fix that imbalance.
Modern diets already contain plenty of salt. Many hydration brands add more because it’s cheap and familiar, not because it improves hydration.
In fact, there is little to NO evidence supporting sodium supplementation in big doses to improve performance.
In fact, it's well known that excess sodium can do harm to both your health and performance. High blood pressure to stomach distress during excercise.
Most hydration brands use white-label formulas built for convenience, not human biology.
The result is under-dosed ingredients and cheap mineral forms that don’t perform.
WHY WE LEAD WITH MAGNESIUM
The three types of magnesium we use
Pick one to see what it does and where it goes.
Type 1 of 3 · 60 mg per sachet
Type 2 of 3 · 40 mg per sachet
Type 3 of 3 · 20 mg per sachet
What most brands use
Magnesium bound to malic acid, the molecule your cells burn for energy.
Malic acid sits in the cycle your cells use to turn food into fuel, so this form goes where the energy is made. That is why it is the largest share of the blend.
The form studied for reaching the brain.
Most magnesium never crosses the blood-brain barrier. L-threonate is the form shown to get through, and the one studied for focus and memory. It is also the most expensive form on the sheet, so most brands leave it out.
Magnesium bound to taurine, the amino acid your nerves and heart run on.
Taurine steadies the nervous system and magnesium relaxes muscle, so this form goes to the heart and the nerves. Calm without drowsiness; it is not a sedative.
Two cheap forms of magnesium, and both are used as laxatives.
Studies show oxide is poorly absorbed, and what the gut does not absorb stays there and pulls water in after it. Citrate is sold in pharmacies for exactly that job.
THE SCIENCE
Our formula is unusual, for good reasons.
TRPM8 cooling
Venturi Air activates TRPM8, the same cold receptor your nerves use to feel a cool breeze. It triggers a genuine cooling sensation in the mouth and airways, with no menthol taste. An instant, clean cool, built for training in the heat.
Magnesium Taurate
Taurate binds magnesium to taurine, an amino acid your nervous system and heart rely on. Together they help you stay calm and clear-headed under pressure, without drowsiness, and support normal muscle and heart function. This is the form that keeps you composed when the day gets loud.
Magnesium L-Threonate
Most magnesium struggles to reach the brain. L-threonate is the form researched specifically for crossing the blood-brain barrier and lifting magnesium where thinking happens. It is studied for focus, memory, and mental clarity, which is exactly why we include it when most brands leave it out.
Magnesium Malate
Malate is malic acid, a molecule your cells use inside the Krebs cycle to make energy. Pairing it with magnesium supports energy-yielding metabolism and helps reduce tiredness and fatigue. It is the largest share of our three-form blend, because hydration should leave you energised, not running to the toilet.
Sodium, dialled in
The industry sells one dose to everyone. We do not. Everyday Essentials runs 300mg for daily hydration. High Intensity runs 500mg for long, hot, sweaty sessions. You match the sodium to the day, instead of loading up on salt you do not need.
01
FAQS
System 001 is a magnesium-fuelled electrolyte hydration drink mix. Each daily sachet delivers sodium, potassium, chloride and magnesium, plus vitamin C, B6, B12, zinc and chromium. Zero sugar.
Each sachet delivers 120 mg of elemental magnesium as a 3-form blend: magnesium malate (60 mg), magnesium L-threonate (40 mg) and magnesium taurate (20 mg). Around 75% of people do not meet the recommended magnesium intake, and most hydration products underdose it or use poorly absorbed forms.
All three use natural flavours.
Match the sodium to the day. Everyday Essentials runs 300 mg sodium for daily hydration. High Intensity runs 500 mg for long, hot or heavy-sweat sessions.
Yes. Zero sugar, vegan, gluten free, non-GMO and caffeine free. Made in the UK. Full ingredients are printed on each product's label.
Yes. Product registration with Dubai Municipality, through the Montaji platform, is complete.
